Urban Skin Rx Retinol Rapid Repair & Dark Spot Treatment
Objective
Reach women 25-35 years old who have interests in skincare and beauty. Drive in-store purchases and generate authentic customer reviews on Ulta. Syndicate these reviews to TikTok using Chimeable Social Media Sydication™ solution. Encourage members to share their own videos as well on TikTok.
Results
This successful campaign faced the unique challenge of the time required to see the results of the dark spot treatment solution. We achieved strong engagement from our target audience. The campaign effectively increased brand awareness by generating 165 authentic reviews on Ulta. The combination of these reviews and TikTok content enhanced our message, making the marketing effort highly impactful.